COMMITTED TO HELP YOU SELL

Sales Tools are Here for You

The standard rate for using an audio commercial of any length performed by talent from The BOB & TOM Show is $300.00 per six-month period. This fee applies whether a single talent or multiple members are performing the spot; the cost remains $300.00.

Rates for additional commercials for the same client are quoted on an as-needed basis and will depend on the frequency of copy changes, production time, etc.

BOB & TOM talent can produce video social media posts that originate from the client’s or the affiliate’s social media sites for an additional fee, which is negotiated separately, as there may be extra production and editing costs.

We’re open to most requests; we just need advance notice so we can provide appropriate pricing.

Local Commercial Rates

COMMITTED TO HELP YOU SELL

Sales Tools are Here for You

Everything you need for your sales presentation, all in one place.

WE NOW OFFER SPEC SPOTS!

The standard rate for using an audio commercial of any length performed by talent from The BOB & TOM Show is $300.00 per six-month period. This fee applies whether a single talent or multiple members are performing the spot; the cost remains $300.00.

Rates for additional commercials for the same client are quoted on an as-needed basis and will depend on the frequency of copy changes, production time, etc.

BOB & TOM talent can produce video social media posts that originate from the client’s or the affiliate’s social media sites for an additional fee, which is negotiated separately, as there may be extra production and editing costs.

We’re open to most requests; we just need advance notice so we can provide appropriate pricing.

Local Commercial Rates

Everything you need for your sales presentation, all in one place.

A Spec Spot is a custom, sample commercial we produce to demonstrate how a client might sound on The BOB & TOM Show. We use our talent, tone, and humor. It's a powerful sales tool - and we make it easy through these simple steps:

Here we gather your client's basic information such as business name, key products/services, target audience, location, tone preferences, history, slogans, etc... To streamline this step, please complete the BOB & TOM Advertiser Questionnaire below.

A Spec Spot is a custom, sample commercial we produce to demonstrate how a client might sound on The BOB & TOM Show. We use our talent, tone, and humor. It's a powerful sales tool - and we make it easy through these simple steps:

> Advertiser Input:

In this step, we gather your basic information such as business name, key products and services, target audience, location, tone preferences, slogans, etc... To streamline this step, please complete the official BOB & TOM Advertiser Questionnaire below.

> Creative:

After gathering your information, our team (often with input from The BOB & TOM cast) will start brainstorming commercial concepts. Humor, character voices, or parody elements may be included depending on the brand.

> Script Draft:

From there, a short script (typically between 30 and 60 seconds) is written in The BOB & TOM Show voice. This script is internally reviewed by our team for possible refinements.

> Studio Production:

BOB & TOM cast members will record the Spec Spot in our studio with the goal of making it entertaining, attention-grabbing, and locally on-brand.

> Delivery:

The final product of the audio commercial is sent to the sales rep for client presentation. It will be labeled clearly as "Spec Spot - Not for Air" unless purchased.

- Spec Spots are not aired unless the client buys a schedule.
- Clients may not reuse or repurpose the spot without written permission.
- Spec Spots are custom-made and exclusive to the client for a limited time.

Best Practices for Sales Reps

- Always set expectations: this is a sample, not a free commercial.
- Focus on how the spot sounds like the show - that's what set's it apart.
- Use it as a conversation starter - not the end product. 

WE NOW OFFER SPEC SPOTS!

> Advertiser Input:

After gathering your information, our team (often with input from The BOB & TOM cast) will start brainstorming commercial concepts. Humor, character voices, or parody elements may be included depending on the brand.

> Creative:

> Script Draft:

A script is written in a colloquial BOB & TOM Show style with emphasis on a localized feel for the business. The script is internally reviewed by our team for possible refinements.

> Studio Production:

BOB & TOM cast members will record the Spec Spot in our studio with the goal of making it entertaining, attention-grabbing, and locally on-brand.

> Delivery:

The final product of the audio commercial is sent to the sales rep for client presentation. It will be labeled clearly as "Spec Spot - Not for Air" unless purchased.

IMPORTANT NOTES

• Spec Spots are NOT aired unless the client buys a schedule.

• Clients may NOT reuse or repurpose the spot without written permission.

• Spec Spots are custom-made and exclusive to the client for a limited time.

BEST PRACTICES FOR SALES REPS

• ALWAYS set expectations - this is a sample, not a free commercial.

• Focus on how the Spec Spot sounds like the show when reviewing - that's what sets it apart.

• Use it as a conversation starter, not the end product.

Important Notes

Concepts | Creative | Research | Localized Presentation

Concepts | Creative | Research | Localized Presentation